Hard Yards Training systems

Performance and Education

Why work with Hard Yards?

Dean is a strength and conditioning coach with over 20 years’ experience of coaching and teaching across a range of environments and settings. He uses a wide variety of methods to improve performance and develop the education of people he works with.

His clients come from all walks of life and participate in sports and activities ranging from Jiu Jitsu to Cycling, Golf to Powerlifting. He passionately believes that strength training benefits everyone.

Dean is also a mentor to other coaches and offers Coach to Coach professional development to those just joining the industry or more experienced coaches looking to improve their knowledge.

He is also a competitive athlete in his chosen sport of Powerlifting, he has represented England and Great Britain at international level. He is a current British and World Deadlift Champion and holds a British record in the Deadlift.


Ways to Work with me.

Remote Coaching

What I offer:
  • Bespoke remote coaching and programming.
  • Designed and tailored to the individual.
  • Short-, Medium- or Long-term projects.
  • Weekly check ins, feedback and program updates.
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In-Person Coaching

What I offer:
  • 1-1 or small group in person training sessions with Coach Dean.
  • Sessions designed to meet the needs of the individuals.
  • Regular sessions to aid in keeping you on track and accountable.
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Coach-to-Coach cPD

What I offer:
  • Professional development for Coaches who want to improve their knowledge and skillset.
  • Bespoke mentoring based on the needs of the individual.
  • Work on specific aspects of your coaching.
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Educational Talks

What I offer:
  • Talks by Coach Dean on a variety of topics from Mindset to the Art of Coaching.
  • Bespoke content designed for your organisation.
  • Aimed at promoting thought and discussion.
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Our Partners.

Ready to put in the hard yards?